I’ve just heard about the pro-life effort, Emily’s Voice.  Their mission statement from their website states the following:

You may be wondering who is Emily? Why does she need a voice?

Emily represents at least 80,000 little Australian each year who won’t be given the chance to experience life outside the womb.

Emily represents an entire primary school of Aussie children who are lost every day through abortions.

Our nation desperately needs to discover Emily and the 80,000 unborn children she represents. To discover love, to discover beauty and to discover life itself.

Motivated by love the mother and the unborn child, Emily’s Voice strives to take our nation on this journey of discovery.

We aim, with your help, to give Emily a voice.

Emily’s Voice aims to:

Be motivated by love for the both the mother and unborn child.

Help every Australian fall in love with the unborn.

Shine a bright light on the dark side of the womb.

Their current campaign is Not Born Yet.

It seems that the campaign is having an effect on people, as suggested by the results of a Galaxy Poll.

Our television advertisements have been successful in changing community attitudes to abortion, according to a Galaxy survey conducted in February.

Emily’s Voice CEO Paul O’Rourke said the poll showed only 36 per cent of residents in the Toowoomba local government area were in favour of abortion, compared with the State and national averages of more than 60 per cent.

“This is a remarkable result and is testimony to the influence of not only Emily’s Voice but the churches of Toowoomba who have long sought to love and serve the city in practical ways,’’ he said.

The Galaxy poll also showed Toowoomba residents are aware of the Emily’s Voice advertisements and believe they are credible.  The ads have stimulated discussions about abortion and, importantly, have changed people’s views on abortion, particularly those in the 16-24 age group.

The Not Born Yet campaign primarily shows women and couples who continued with an unintended pregnancy despite being single, under financial pressure, or who discovered they were having a child with a disability. One features a young woman who speaks of her pain and regret at having had an abortion.

“Seventy-one per cent of women said they were aware of the ads (sixty per cent of all respondents), 83 per cent of all respondents said the advertisements were credible, 65 per cent said the advertisements made them think about the human consequences of abortion and 7 per cent said the advertisements had changed their views on abortion, most saying they were more opposed to abortion or less in favour than they had been.

“Another pleasing aspect of the poll is the influence our ads are having on the 16-24 age group. Forty-four per cent of this age group said they had spoken to friends and family about abortion and 22 per cent had changed their views on abortion.”

Emily’s Voice commissioned the Galaxy poll to determine the effectiveness of its advertising which has aired locally for the past few years.

The strategy has been to use a combination of television advertisements, billboards and bus-backs to influence culture.

“We have been determined to present a positive message of hope, using real local people who share their personal experiences,” Paul O’Rourke said.

“We are delighted that the advertisements are viewed so positively and have made people think about the consequences of abortion, both for women and their unborn children.”

[Source: http://www.emilysvoice.com/learn-more/news/]

This looks like a great work.  Well done to those involved.